Conference Abstract Book

Methodology The design of the survey has taken place in collaboration between EKPIZO, CIHEAM-IAMM, MAFA and was conducted simultaneously in Greece, Malta and France between 9 of October 2023 and 12 of November 2023. • Qualitative research methods: Focus groups in France and Greece • Quantitative methods: Online questionnaire in Greece and France Telephone survey in Malta Do consumers understand the questions? Do consumers understand novel products & novel technologies?