Conference Abstract Book

Conclusions – No willingness to pay extra • In all three countries, there is a significant interest in trying out new food products. • However, consumers in Greece and Malta were not willing to pay extra for the enriched novel foodstuffs that were proposed. In most cases they did not go above the 5% monetary extra ceiling for any of the products that were proposed. In France there was a slightly greater willingness to pay extra for the novel foods, but even there it did not surpass 7%, with the exception of cheese in brine, reaching 9%.